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TOMS: One for One Movement

TOMS: One for One Movement

The TOMS business model is unusual. While many businesses engage in cause-related marketing, at TOMS the philanthropic component is just as important as the for-profit business. The cost of providing the shoes to children in need is built into the shoes’ sales price. The customer is thereby turned into the benefactor, enabling TOMS to become a sustainable organization based on giving back to the world on a continuous basis. As long as people...

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