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Sustainability refers to the potential long-term well-being of the natural environment as well as the interaction among nature and individuals, organizations, and business strategies. Sustainable business practices include the assessment and improvement of business strategies, economic sectors, work practices, technologies, and lifestyles while maintaining the natural environment. The nature of the seafood industry and international fishing markets create unique challenges for Seattle Fish Company of New Mexico in terms of sustainability and social responsibility. These challenges include sourcing seafood products that are farmed or fished in environmentally and socially responsible ways. This is a major concern because overfishing threatens entire populations of fish species and possibly the future viability of commercial fishing. In order to protect the security of the fishing industry and future seafood supplies, immediate and drastic changes are needed from the fisheries to the end consumer.

Fortunately, Seattle Fish Company of New Mexico’s CEO, President, and co-founder, Craig Risk, has met these challenges with forward-thinking initiatives aimed at making the company a leader in sustainability. Seattle Fish Company of New Mexico was the first New Mexico food distributor to receive the Marine Stewardship Council (MSC) Chain of Custody certification, allowing them to offer fully traceable, certified sustainable seafood. This certification, along with partnerships with national and local environmental organizations, shows that the company is committed to the wellbeing of the natural environment as well as their consumers. Although Seattle Fish Company of New Mexico is only one organization, it influences members of its supply chain and other important stakeholders to make positive impacts on the commercial fishing and food service industries and within the local community.

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