Material Detail

Recreational Equipment Incorporated (REI): A Responsible Retail Cooperative

This case will discuss REI’s social responsibility initiatives and business framework. We begin by analyzing REI’s background and business structure. Next, we examine REI’s emphasis on employees, the environment, and the community. We then touch upon REI’s advocacy efforts and the REI Foundation. The case concludes by looking at some challenges the company must address....

Disciplines:

Business / Management / Ethics

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More about this material

Material Type:: Case Study
Date Added to MERLOT:: March 15, 2017
Date Modified in MERLOT:: March 15, 2017
Author:: Daniels Fund Ethics Initiative, University of New Mexico
Submitter:: Cathy Swift

Primary Audience:: College Lower Division, College Upper Division, Graduate School
Technical Format:: PDF
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: Unknown