Material Detail

This case examines the ethical challenges and corporate social responsibility initiatives Ford Motor Company has faced in its history. It begins with a history of Ford’s background. We follow with an examination of Ford’s corporate culture and its emphasis on product quality. We then describe the code of ethics the firm has adopted to keep it on an ethical course. The next section demonstrates that despite its strong code of ethics, Ford has experienced serious misconduct in the past. Next, we investigate how Ford has restored its reputation and instituted corporate responsibility initiatives to benefit stakeholders. We conclude by examining Ford’s current status today.

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