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Introduction to Marketing

Introduction to Marketing

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the theory and application of marketing.� The course draws on the five C�s of marketing - Customer needs, Company skills, Competition, Collaborators, and Context � and uses case studies and readings to �provide a mix of integrating concepts and hands-on problem solving.� Visitors may view the course syllabus, lecture notes, assignments, and projects, and seven of the readings (all authored by Professor Hauser) are available for free in the �Readings� section, while the rest of this section provides a ready-made bibliography for educators teaching their own introductory marketing course. Visitors may also download the whole course as a .zip file. This resource is also very helpful for students working towards a degree in any business or entrepreneurial enterprise, including hospitality, fashion merchandising and retailing, real estate, or landscaping.


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