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Changing the Conversation: Messages for Improving the Public Understanding of Engineering
This site has made the following book available to read online for free. You may also purchase a PDF copy of the book. Abstract: Encouraging young people to make a difference in the world through an engineering career is more likely to attract them to the field than emphasizing the challenge of math and science skills, says a new report from the National Academy of Engineering. The report offers tested messages that reposition engineering as a satisfying profession that involves creative ideas and teamwork. It also recommends that the engineering community begin using these messages in a coordinated communications strategy.
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- July 18, 2016
- Date Modified in MERLOT:
- July 18, 2016
- Author:
- National Academy of Engineering. Committee on Public Understanding of Engineering Messages
- Submitter:
-
Barbra Bied Sperling
