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Electronic Commerce: The Strategic Perspective

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging...

Keywords:: Business, Economics, E-Commerce

Disciplines:

Business / Management

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Material Type:: Open (Access) Textbook
Date Added to MERLOT:: July 11, 2016
Date Modified in MERLOT:: March 12, 2019
Author:: Richard T. Watson Pierre Berthon Leyland F. Pitt George M. Zinkhan
Submitter:: Barbra Bied Sperling

Primary Audience:: College General Ed
Technical Format:: PDF
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Accessibility Information Available:: No
Creative Commons:: This work is licensed under a Attribution 3.0 United States