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Introduction to International Business: People, Places, and Ideas

Introduction to International Business: People, Places, and Ideas

Introduction to International Business: People, Places, and Ideas offers a foundation for understanding how commerce works in today’s global environment. Drawing on the author’s experience and research from a wide range of fields, this text profiles many of the economic, managerial, and logistic challenges that have shaped the contemporary world market, while infusing an even more complex aspect of international business—the “human” factor of...

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