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I find the space where business and technology meet to be tremendously exciting, but it’s been painful to see the anemic national enrollment trends in tech disciplines. The information systems (IS) course should be the most exciting class within any university. No discipline is having a greater impact on restructuring work, disrupting industries, and creating opportunity. And none more prominently features young people as leaders and visionaries. But far too often students resist rather than embrace the study of tech.

My university has had great success restructuring the way we teach our IS core courses, and much of the material used in this approach has made it into this book. The results we’ve seen include a threefold increase in IS enrollments in three years, stellar student ratings for the IS core course, a jump in student placement, and an increase in the number of employers recruiting on campus for tech-focused jobs.

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