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Material Detail

Guide to ATAR New Product Forecasting

Guide to ATAR New Product Forecasting

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the ATAR model.

The website includes "how-to" videos, as well as a free Excel ATAR template for download.

Keywords:
atar model, marketing, atar forecast, sales forecast, new products
Disciplines:
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
February 10, 2016
Date Modified in MERLOT:
November 20, 2017
Author:
 
Submitter:
Geoff Fripp
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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Comments

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Geoff Fripp
Geoff Fripp (Content Developer/Instructional Designer)
9 years ago
It would be an TAR only variation (Awareness is not needed) - as it is essentially a push marketing product.
LIBIA AYDEE PENILLA RAMIREZ
LIBIA AYDEE PENILLA RAMIREZ (Consultant)
9 years ago
Hola, Por favor alguien me podría indicar cómo aplicar el modelo a productos artesanales?
Geoff Fripp
Geoff Fripp (Content Developer/Instructional Designer)
9 years ago
Please see my response above...