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Guide to ATAR New Product Forecasting

Guide to ATAR New Product Forecasting

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the ATAR model.

The website includes "how-to" videos, as well as a free Excel ATAR template for download.

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Geoff Fripp
Geoff Fripp (Content Developer/Instructional Designer)
5 years ago
It would be an TAR only variation (Awareness is not needed) - as it is essentially a push marketing product.
LIBIA AYDEE PENILLA RAMIREZ
5 years ago
Hola, Por favor alguien me podría indicar cómo aplicar el modelo a productos artesanales?
Geoff Fripp
Geoff Fripp (Content Developer/Instructional Designer)
5 years ago
Please see my response above...