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Business Basics

This is a collection of MERLOT Resources that can be used to learn about Business. Topics include: 1). Accounting 2). Economics/Finance 3). E-Commerce 4). Entrepreneurship 5). Management 6). Marketing 

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  • So, you want to learn Bookkeeping!
    ACCOUNTING - This resource contains complete lessons on basic bookkeeping and will serve as an introduction to... More
  • Rules of Debit and Credit
    Rules of Debit and Credit (Presentation)
    ACCOUNTING - In this video, you will learn in depth about accounting of business transactions and learn about how they... More
  • The Accounting Equation
    The Accounting Equation (Presentation)
    ACCOUNTING - This video addresses the fundamental accounting equation and offers examples of the accounts that may be... More
  • The Four Core Financial Statements
    ACCOUNTING - This video explains the four financial statements from both a financial accounting perspective and a... More
  • Financial Literacy
    Financial Literacy (Presentation)
    ECONOMICS/FINANCE - Learn the basics of Financial Literacy and how to manage your money.
  • Net Present Value ( NPV )
    ECONOMICS/FINANCE - This video explains the concept of Net Present Value and illustrates how to calculate the Net... More
  • Supply and Demand (Economics)
    ECONOMICS/FINANCE - The material provides students with an opportunity to test their understanding of the supply and... More
  • Elasticity of Demand
    Elasticity of Demand (Presentation)
    ECONOMICS/FINANCE - This PowerPoint presentation breaks the Price Elasticity of Demand formula into three parts which is... More
  • A Brief History of the Internet
    E-COMMERCE - This website provides an anecdotal history of how the Internet evolved.
  • Data Flow on the Internet
    E-COMMERCE - This is a very easy to understand, pictorial description of how packets flow across the Internet.
  • E-Commerce Guide - Webopedia: Online Dictionary for Computer and Internet terms
    E-COMMERCE - This site aims to provide up-to-date information about electronic commerce. It includes news items and... More
  • Electronic Commerce (09:02): E-Commerce Technologies
    E-COMMERCE - This describesthe software and IT systems that support transactions over networks. We look at: E-Commerce... More
  • The Young Entrepreneur's Survival Kit
    ENTREPRENEURSHIP - Here's a crash course in developing entrepreneurial savvy while juggling the demands of school.
  • Introduction to Entrepreneurship
    Introduction to Entrepreneurship (Open (Access) Textbook)
    ENTREPRENEURSHIP - Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your... More
  • 10 Steps to Start Your Business
    ENTREPRENEURSHIP - Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your... More
  • Edge of Entrepreneurship Video Series
    ENTREPRENEURSHIP - These 5 video case studies detail how each business came about. Each video captures the details... More
  • Core Values and Ethics of Organizational Development
    MANAGEMENT - In this module, you will be introduced to three main ethical perspectives/frameworks in decision-making and... More
  • Big Dog's Leadership Page
    Big Dog's Leadership Page (Reference Material)
    MANAGEMENT - This module contains 17 lessons on various aspects of leadership and leadership theory including such... More
  • Employee Motivation
    Employee Motivation (Reference Material)
    MANAGEMENT - This is a collection that contains several links to web pages delving into the challenge of bolstering... More
  • Working in Teams
    Working in Teams (Tutorial)
    MANAGEMENT - This website discusses all of the aspect of team interaction including: virtual teams; team roles;... More
  • Role of Marketing - Great Ideas for Teaching Marketing
    MARKETING - This resource assumes no theoretical marketing knowledge, but instead gives a good insight into the... More
  • The extended marketing mix
    MARKETING -This resource reviews the following: concept of marketing and its origins, variables considered as the 4 Ps... More
  • Market Segmentation Study Guide
    Market Segmentation Study Guide (Reference Material)
    MARKETING - This study guide, covers market segmentation, targeting, positioning, and perceptual maps.
  • Consumer Behavior and Marketing
    MARKETING - This a website that provides a comprehensive overview of consumer behavior and consumer psychology "basics."