- Submitted Materials (3) submitted materials
- Authored Materials
- Learning Exercises
- Bookmark Collections
- Course ePortfolios
- Content Builder Materials
Skills & Interests
Business / Marketing / Consumer Behavior
Several years of experience as a marketing executive at a multinational corporation, and as a professor of marketing. Consulted for major corporations; conducted advanced research on topics related to advertising and promotion management, new product diffusion, new product development process, product placements in movies, and consumers' activities related to information search.
Science and Technology / Information Technology / IT Infrastructure / E-commerce
As a member of the MERLOT Editorial Board for the Information Technology Discpline, I have contributed reviews of several web resources that are related to this discipline (see http://www.merlot.org/home/Sites.po).<br/><br/>Have taught advanced graduate seminars about E-Commerce, aimed at both practioner executives and MBA students.