Member Profile

Hume Winzar

Title:: Associate Professor

Primary Discipline:: Business / Marketing / Market Research

Website:: http://www.humewinzar.com

Member Type:: Faculty
Last Login:: May 16, 2009
Member Since:: November 7, 2001

Contributions

Submitted Materials
Authored Materials
Learning Exercises
Bookmark Collections
Course ePortfolios
Content Builder Materials

Affiliations

Primary Affiliation:: Macquarie University (Education, 4 Year/4 Year + Grad, Australia)

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Members from Hume’s institution

Macquarie University

Materials from Hume’s discipline

Business / ... / Market Research

Members in Hume’s discipline

Business / ... / Market Research

Skills & Interests

Business / Marketing / Consumer Behavior (Advanced)
Consumer choice modelling, Psychometrics.
Business / Marketing / Market Research (Expert)
Research Methodology, Multivariate Statistical analysis, Conjoint Analysis, Structural Equation Modelling.
Business / E-Commerce (Expert)
E-Marketing, Strategic Marketing

Education History

PhD Economics/ Marketing (05/1994)
Sydney University