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Material Detail

"Partnership for a Drug-Free America" icon

Partnership for a Drug-Free America

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising campaign. The Partnerhip's more than 15 years of experience and its national model have become the foundation on which similar and larger issue-oriented media campaigns have been built. Some topics of the ads that appear here are: Ecstasy, Heroin, Inhalants, Cocaine, etc. Clips are provided as well as stories about the campaigns.
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More about this material

Material Type:
Collection
Date Added to MERLOT:
July 13, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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