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Material Detail

What Discount Rate to Use in CLV

What Discount Rate to Use in CLV

This is a 2-minute video that explains what discount rate should should be used for customer lifetime value calculations. It depends on the firm. The free customer lifetime value Excel template referred to in the video is available for download. 

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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