This is a very detailed assignment that has students create, monitor, and adjust a Google AdWords campaign for two landing pages. Students must adhere to a budget and maximize results.
Type of Material:
Assignment
Recommended Uses:
Homework; this is an assignment that will run over at least two weeks as scheduled.
Technical Requirements:
Browser and access to a website that does not already use Google AdWords. A budget (determined by instructor) and paid for by the student.
Identify Major Learning Goals:
The student will learn how to implement and evaluate a Google AdWords campaign.
Target Student Population:
Upper-level undergraduate, graduate, or professional
Prerequisite Knowledge or Skills:
Access to a website and blog (a personal website and blog is suggested), basic knowledge of website metrics and paid advertising.
Content Quality
Rating:
Strengths:
This is a very comprehensive assignment. It provides students with a very practical, useful skill.
Concerns:
This module does require context. Students must have or identify a website that does not currently use AdWords. The information and links could become out-of-date due to changes in links and technology. This is an intricate assignment, and students will have to read instructions very carefully. Attention to detail and explicit directions are important.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The assignment is very comprehensive, and provides students the opportunity to gain skills in web advertising. There are many practical applications, and in fact the author suggests students have a personal site that they want to use for the assignment. This is a very complete assignment that includes links to related and supplemental material.
Concerns:
Students will need to identify a website that is not currently using Google AdWords. The instructor will need to provide appropriate introduction and foundation for this assignment.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
The assignment is well written and clearly designed. The use of colored text is effective in stressing important details. The assignment is very explicit.
Concerns:
The module is comprised of a long Word document. Instructions are explicit, and critical points are emphasized using colored text, capitals, and italics. Nonetheless, successful completion will require students to very carefully read all points. Students must understand and fully comprehend how comprehensive and involved this assignment is before they engage the process.
Other Issues and Comments:
A very comprehensive assignment. There are many links that will need to be checked an maintained.
Creative Commons:
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