Peer Review

LINKS Supply Chain Management Fundamentals Simulation

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Overview:: The LINKS Supply Chain Management Fundamentals Simulation is a sophisticated, team-based, competitive simulation. LINKS Simulations is a rich suite of 6 highly interactive graduate level marketing simulations that are highly outcome-based in content and context.
Type of Material:: Simulation
Recommended Uses:: Team assignment. This simulation could provide a full-semester/term course activities / assignments. Ideally as a separate MBA level marketing course; online or classroom format.
Technical Requirements:: Browser, Word, Adobe Acrobat Reader
Identify Major Learning Goals:: This site is designed to provide students/teams with a high-level sophisticated supply chain simulation. Higher order and level problem-solving and decision-making marketing management. Satisfies Bloom's Level 6 Taxonomy requirements.
Target Student Population:: Graduate and post-graduate marketing and EMBA learning programs. Suitable for both college-university age and adult learning environments.
Prerequisite Knowledge or Skills:: Practitioner marketing skills and/or marketing undergraduate courses. Give the sophistication of the simulation, students will need to have some basic computational and supply chain knowledge.

Rating:
Strengths:: The site/simulation appears to be very comprehensive. Rich contextual and contextual command of marketing management materials. Well written, edited and presented.
Concerns:: Somewhat complex operating instructions and long prep time necessary to become functionally proficient with the operating instructions for the games and scenarios presented. Perhaps more "user friendly" dialogue would be valuable to focus on content rather than contextual concerns. Web page can use some additional work and content. Given the intricacy of the simulation it seems there will be a high learning curve for both the instructor and the students.

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Strengths:: Document and worksheets are very professionally designed. There are multiple resources available: current readings, listed by topic; learning quizzes, along with tutorials and worksheets. Powerful and well framed SIMS situations that combine the best of both preferred graduate instructional methodologies: PBL and Case Study.
Concerns:: Complex user dialogue and GUI. Difficulty and as previous stated, learning curve.

Rating:
Strengths:: Great time and care were obviously spent developing and refining the materials and content to maximize outcomes and allow interactivity between users and firmware. The site is very engaging, visually appealing, and has excellent quality of design.
Concerns:: It appears the actual simulation is quite involved, and as such, undergraduate students may experience significant frustration before actually managing to complete the simulation. Manual is approximately 100 pages--and may prove intimidating to students.

Other Issues and Comments:: Congratulations to the author for providing the academic marketing community and academy with a "reality-based" set of SIMS suitable for practitioners, learners, and scholars alike. Well done, and bravo, Mr. Chapman, you have made a substantial contribution to the grounded theory and seminal teaching resources necessary to advance the art nd craft of marketing management education and executive learning in the 21st Century! The author, Randall Chapman has developed an complete site of simulations related to Marketing activities and strategies. The overall LINKS simulation site offers 14 different simulations at varying levels. As such, a multitude of resources have been made available for the marketing educator and student.
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