This is an ideal website for individuals interested in the advertising field especially if an individual is interested in creating slogans for thier business or a class project. This site is the home of the Advertising Slogan Hall of Fame, and it runs the world's most comprehensive advertising slogans database archive. This site is housed in the UK, and provides a database of advertising slogans, along with slogan development services.
Type of Material:
Collection
Recommended Uses:
The materials could be used an in-class supplemental material, or homework for groups or individuals.
Technical Requirements:
Browser
Identify Major Learning Goals:
As a commercial site, there are no specific learning goals presented. However, there is a section specifically identified for students and educators. There are many tools and definitions available that serve as excellent resource and reference material. This is an excellent website for individuals interested in the advertising field especially if you are interested in creating slogans for your business or a class project. This site is also good for individuals in mass communication.
Target Student Population:
undergraduate and master students
Prerequisite Knowledge or Skills:
A individual should have some knowledge of marketing.
Content Quality
Rating:
Strengths:
Clear and concise steps in creating an effective advertising slogan, also sample slogans are provided. Has a segment just for faculty and students. A great deal of material and information is available.
Concerns:
Most of the material/slogans are from the UK, with only a few US companies listed. Additionally, this site is actually a commercial site, selling their tools and research services. As such, educators should inform students of this before assigning any activities using the site. Takes a while to navigate through the website and understand exactly what you are looking for.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The strength of this website is that it has a segment for faculty and students. You can easily download the information or you can telephone someone to answer questions. All of this with no cost. There is a great deal of valuable information on this site. In addition, the importance of research, copyright protection, and other essential components of advertising communication are prominently posted.
Concerns:
Not knowing how to use the score sheets, and this is a commercial site.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
The site is quite easy to navigate. Pages load quickly. Graphics are clean. Score sheets may be a little difficult at first.
Concerns:
Commercial site; UK base.
Creative Commons:
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