Peer Review

Advertising: It's Everywhere

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Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:: This module is a brief introduction to product placement in TV and movies. It
provides links to additional sites covering this topic. Information is current
and the presentation is very professional.
Type of Material:: This is an information-oriented website about product placement.
Recommended Uses:: This would be an excellent way to show in class, or as a pre-class activity, how
product placement is used and the impact it can have on sales. It could also
be used as the basis for an in-class case or as a homework assignment.
Technical Requirements:: None.
Identify Major Learning Goals:: The primary learning goal is to provide students with hands-on, current examples
of product placement and demonstrate the impact it can have on sales.
Additional learning goals are addressed by examining questions such as:

Why do businesses place products in the media?
Why are media interested in having "real" products placed in their shows?
What is the relationship between media and businesses in regard to product
placement?
What are the ethical situations that could arise from this arrangement?
Target Student Population:: Undergraduate students in a Principles of Marketing, Integrated Marketing
Communications, or Advertising/Promotion class.
Prerequisite Knowledge or Skills:: None.

Rating:
Strengths:: The content is current, relevant, professional, and above-average in quality.
Concerns:: Some examples in the case are classic, but outdated. The addition of new
updated examples would add greater value to this module. As a suggeted topic, a
more recent form of product placement would involve applications within video
games and other gaming technology.

Rating:
Strengths:: The module is easy to access and read. Students should be highly interested in
this material and find few problems in relating to the concepts.
Concerns:: None.

Rating:
Strengths:: The overall ease of use is excellent. As an added benefit to instructors, the
website provides suggested questions for in-class discussion or outside
assignments.
Concerns:: None

Other Issues and Comments:: The suggested classroom activities would be an excellent weekend or out-of-
class, assignment for students. In addition it could be expanded into a larger
research project.
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