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Peer Review

Marketing Strategy: What It Is, How It Works, How To Create One

Reviewed:

Jan 27, 2026 by Business
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Ratings

Overall Rating: 5.0 stars
Content Quality: 5.0 stars
Effectiveness: 5.0 stars
Ease of Use: 5.0 stars
Overview:

This material provides a comprehensive explanation of marketing strategy, detailing its purpose, components, and practical applications. It covers concepts such as the four Ps (product, price, place, promotion), value proposition, target audience profiling, and the difference between marketing strategies and marketing plans. The article includes step-by-step guidance on creating an effective marketing strategy, with examples from real companies.

Type of Material:

Reference Material

Recommended Uses:

  • In-class
  • Homework
  • Individual
  • Group
  • Self-paced
  • Lecture
Technical Requirements:

Accessible via web browser. No additional software or plug-ins required.

Identify Major Learning Goals:

  • Learn to define a marketing strategy
  • Identify its components
  • Differentiate it from a marketing plan
  • Understand how to create and measure the effectiveness of marketing initiatives.
  • Evaluate competitive advantage and the role of marketing strategy in achieving a sustainable competitive advantage
Target Student Population:

  • Undergraduate or graduate students in Business, Marketing, or Management courses
  • Suitable for professionals seeking a foundational understanding of marketing strategy.
Prerequisite Knowledge or Skills:

  • Basic understanding of business concepts and familiarity with general marketing terminology.

Content Quality

Rating:
Strengths:

  • Clear, concise explanations of marketing strategy concepts.
  • Supported with practical examples (e.g., Walmart). 
  • Up-to-date and relevant content.
  • Includes a list of References

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:

  • Learning objectives are explicit and measurable
  • Easy to integrate into course assignments or lectures.
  • Provides clear guidance for strategy creation.
Concerns:

  • Could use pre-requisite knowledge or some examples to help set context and apply to the real world

Ease of Use for Both Students and Faculty

Rating:
Strengths:

  • Well-structured
  • Easy to navigate text layout.
  • Clear and accurate explanations with engaging examples.
  • Professional
  • Easy to use
Concerns:

  • Consider adding some video/multimedia
Other Issues and Comments:

  • The article is a strong foundational resource for students learning about marketing strategy.
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