Peer Review

What Will Happen to Marketing in the Age of AI?

Material Detail page

Reviewed:: Jul 10, 2025 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.

Type of Material:

Presentation

Recommended Uses:

In class
For lecture
Discussion forum
Reflective paper focused on ethics and the greater impact of AI on the marketing industry

Technical Requirements:

Chrome, Edge used

Identify Major Learning Goals:

Understand how AI will impact marketing
Utilize AI to better predict consumer behaviors
Understand the importance of a new market identity
Critically consider the ethical effects (positive and negative) of AI on marketing.

Target Student Population:

College Upper Division marketing classes

Upper Division ethics classes

Prerequisite Knowledge or Skills:

Students need to have a general understanding of marketing and AI.
Students should also have a general understanding of data and tech skills in the marketing arena.

Content Quality

Rating:

Strengths:

This is a TED talk.
Content is complete, accurate, and appropriate to the listed title and description.
Information is supported by data.
The presenter is clear and concise.
The presenter provides technical information and research on how advances are having an impact on the traditional marketer.
This presentation could be used in a traditional marketing class as well as a technical or data analytics course.

Concerns:

The presenter is presumed to be an expert in the field. Nothing was provided to support her ideas and thoughts.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

This presentation could easily be incorporated into current curriculum.
It is only a little over ten minutes and should keep students engaged and ready to discuss the ideas the presenter shares in her message.
The vdeo increased potential for student learning as AI has been introduced in business.
Topics could include ethical uses of AI, benefits of its use and its limits. Video is 10 mins long. A lot can be learned in a short amount of time.

Concerns:

The presenter did not share the learning objectives. The reviewer provided the learning objectives.
No prerequisite knowledge was provided by the presenter.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

The site was in working order at the time of the review.
It was easy to navigate.
The presenter was engaging the background was visually appealing.
No slides were used by the presenter.

Concerns:

Video does not have visuals integrated and is focused on presenter for the entirety of 10 minutes. Audience may lose focus over the course of the 10 minutes.
The reviewer was not able to access if the site met disability requirements.

Other Issues and Comments:

Very interesting talk.
This presentation should definitely provide an opportunity for instructors to direct discussion within a classroom.
Material is dated November 2023. With how quickly AI is moving, the material could be outdated soon.

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