Have you ever sat in a doctor’s office for hours, despite having an appointment? Has a hotel turned down your reservation because it’s full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a practice where businesses sell or book more than their capacity. So why do they do it? Nina Klietsch explains the math behind this frustrating practice. This is a TED-Ed presentation that includes a video, a quiz, and links to other resources such as guided discussions.
Type of Material:
Presentation
Recommended Uses:
in-class
homework
individual
Group activity.
Technical Requirements:
Chrome, Edge
Identify Major Learning Goals:
*Understand the practice of overbooking
*Understand why businesses continue this practice even if consumers are inconvenienced.
*Learn how companies use statistics to determine how much to sel
Target Student Population:
Introductory Marketing class, i.e. Principles of Marketing
Upper level Services Marketing classes
Prerequisite Knowledge or Skills:
None.
Content Quality
Rating:
Strengths:
The concept of overbooking is explained in a clear and engaging manner.
Mathematical equations are explained in detail.
Supplemental materials including a quiz and discussion questions are provided.
Concerns:
*There should be clearer instructions on where the quiz is located.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
*This material could easily be integrated into most any business course.
*This material would be a great reinforcement tool to a new concept being introduced.
*The quiz could be used as an assessment tool for the concept.
*The lesson can be used as a stand alone assignment or integrated into a more comprehensive module.
*It is a five minute video so its use is flexible.
Concerns:
*Could not find specific learning goals for the tool.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
*The closed captioning seemed to be correct.
*The information was provided in a logical sequence to learn.
*The material presented conveyed the purpose of the tool for users.
*The website is easy to navigate with the video prominently displayed.
*The narration is clearly articulated.
Concerns:
*The video graphics could have been more exciting and visually appealling for all types of learners.
Creative Commons:
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