Peer Review

How do focus groups work?

Material Detail page

Reviewed:: Jun 13, 2022 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician’s popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work. This is a TED-Ed presentation that includes a video, a quiz, and links to other resources such as guided discussions.

Type of Material:

Presentation

Recommended Uses:

in-class
homework
individual
Supplemental material for a lecture.

Technical Requirements:

Chrome, Edge

Identify Major Learning Goals:

Students will be able to:

*Summarize how information from a focus group may used

*Define focus group

*Identify ways a focus group member may be influenced

*Learn the history of focus groups.

*Understand how to structure a focus group and recruit individuals for participation.

Target Student Population:

Entry level Principles of Marketing class
Marketing research class for majors

Prerequisite Knowledge or Skills:

None.

Content Quality

Rating:

Strengths:

*A detailed explanation of what focus groups are is provided. Very applicable to a research course.

*This material could be used in a variety of ways. It could be used to support a new concept in business and provide an additional opportunity for students to learn a new concept.

*There is sufficient material to support the concept.

*Video discusses several research and/or researchers to support the content.

Concerns:

None

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

*This material is a great activity to reinforce the idea of focus groups.

*This material would be a good course assignment for students after learning the new idea of focus groups in their course.

*This material could be used in a variety of ways to reinforce the new concept being taught.

*The lesson can be used as a stand alone assignment or integrated into a more comprehensive module. It is a five minute video so its use is flexible.

Concerns:

*Reviewer was not able to identify learning objectives from the content.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

*The site was in working order at the time of the review.

*The software is easy to navigate the additional information such as the quiz is easily located.

*The site has a consisten layout.

*The website is easy to navigate with the video prominently displayed.

*There are closed captions available to the audience and the narration is clearly articulated.

Concerns:

*The video is a bit elementary in nature.

*The information provided is very useful, but the graphics could be more mature.

Other Issues and Comments:: *Thorougly enjoyed reviewing this information and find it very valuable.
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