Sometimes a single unlikely idea can have massive impact across the world. Sir Harold Evans, the author of They Made America, describes how frustration drove Malcom McLean, a small-town truck driver, to invent the shipping container. Containerization was born, and it transformed the modern global economy. This is a TED-Ed presentation that includes a video, a quiz, and links to other resources such as guided discussions.
Type of Material:
Presentation
Recommended Uses:
In-Class, homework, discussion, assignment
Technical Requirements:
Mozilla Firefox 100.0.2
Safari, Google Chrome.
Identify Major Learning Goals:
Understand the origins of transportation of goods via containerization
Describe how containerization leads to human choice and globalization
Target Student Population:
Upper level marketing classes
Logistics classes
Prerequisite Knowledge or Skills:
Supply Chain/Distribution/Marketing Principles
Content Quality
Rating:
Strengths:
Content is clear and concise
A strong exercise that can be used in multiple situations
Active video that could spur some creative conversations
The user has access to visuals that helps with understanding what the narrator is saying.
Concerns:
Could use References/Resources
Could use some follow-up resources/next steps
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Easy to integrate into a course/topic
Could be used as a strong individual or small group activity for active learning or for a discussion assignment, etc. (aka adaptable)
The material is designed for audiovisual learners.
Concerns:
Could use learning objectives
Could use a follow-up or to scaffold some other concepts into it
The voice needed clarity in some areas.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Very to use
Very engaging
Includes interactive elements with a quiz at the end
The site has a clear and consistent layout.
Concerns:
Some accessibility issues with the quiz at the end, could be an issue for some users
Other Issues and Comments:
Overall great resource
Easy to adapt to a course/topic
Good activity to help students engage actively with supply chain/distribution/marketing
Creative Commons:
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