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Peer Review

The real origin of the franchise

Reviewed:
Apr 5, 2022 by Business
Bookmark

Ratings

Overall Rating: 4.8 stars
Content Quality: 4.8 stars
Effectiveness: 4.5 stars
Ease of Use: 5.0 stars
Overview:

One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses. This is a TED-Ed presentation that includes a video, a quiz, and links to other resources such as guided discussions.

Type of Material:

Presentation

Recommended Uses:

In-Class, homework, discussion

Technical Requirements:

Google CHrome, Java, PHP, Safarii, Firefox

 

Identify Major Learning Goals:
  • Understand the origins of franchising  
  • Describe some of the conditions for entrepreneurship
  • Understand how the model has contributed to the development of hair salons
Target Student Population:

Any upper-level marketing class

Some business classes

Entrepreneur classes

Prerequisite Knowledge or Skills:
  • Principles of Business
  • Entrepreneurship

Content Quality

Rating:
Strengths:
  • Content is clear and concise
  • A strong exercise that can be used in multiple situations
  • Fun, active video that could spur some creative conversations
  • Content meets the objective
Concerns:
  • Could use References/Resources
  • Could use some follow-up questions or discussion prompts

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:
  • Easy to integrate into a course/topic
  • Could be used as a strong individual or small group activity for active learning or for a discussion assignment, etc. (aka adaptable)
  • The item increases the potential for student learning.
Concerns:
  • Could use learning objectives
  • Could use a follow-up or to scaffold some other concepts into it

Ease of Use for Both Students and Faculty

Rating:
Strengths:
  • Very to use
  • No accessibility issues
  • Very engaging
  • The site has a clear and consistent layout. 
Concerns:
  • Could use some interactive elements, like discussion questions or an activity
Other Issues and Comments:
  • Overall great resource
  • Easy to adapt to a course/topic
  • Good activity to help students engage actively with business formation, entrepreneurship, and franchising
Creative Commons:
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