Peer Review

Advertising ASSIGNMENTS

Material Detail page

Reviewed:: Dec 20, 2021 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This is a collection of assignments created for an advertising class. Because the topics are common to any advertising class, they can easily be adapted for one's own class. The assignments are designed to be used over six weeks and can be used for a course project. Links to all needed materials are also provided.

Type of Material:

Collection

Recommended Uses:

In-class
Homework
Individual and some teamwork

Technical Requirements:

Google used

Need Google Drive for access to some materials

Identify Major Learning Goals:

Students will be able to....

Create logos and slogans used in advertising for products and/or services
Develop an understanding of how advertising has influence on customers
Identify the influence of the advertising mediums of news print, radio and television
Create an advertising campaign and target an audience

Target Student Population:

Marketing classes,
College Lower Division
College Upper Division (would recommend including theory along with the practical aspects)

Prerequisite Knowledge or Skills:

Basic understanding about advertising

Content Quality

Rating:

Strengths:

Information is presented in a logical format.
Materials are flexible enough for someone to modify certain activities and still meet the objectives.
Activities are varied and meet the needs of all types of learners.
Content is accurate and working examples are relevant.

Concerns:

Some of the material appeared dated (chart of the day went through 2012).
Documents are a bit wordy; the layout could be more enticing.
Some of the material appeared dated (chart of the day went through 2012).
More than half the links for the outlined activities are broken or require a password to access.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Learning objectives are presented for each week.
Assignments and assessments increase student learning of the topic.
Topics are flexible enough to be modified and still meet the objectives.
Assignments and assessments are varied to meet the learning needs of many.
The progression of assignments is appropriate to help students build on their existing knowledge.

Concerns:

Some of the content is specific to a timeline it was originally designed for. It may require quite a few changes to be made for it to be usable in a different course.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Instructions for assessments and activites are clear.
Assessments and activities support the purpose and content of the material.
The layout is consistent for users.
Easy to navigate and understand how content relates to the learning objectives.

Concerns:

Some of the links do not work or connect to the indicated item.
Site is very wordy and may be difficult to read.
There is no information addressing disabilities.
Many of the links are password protected or broken.

Other Issues and Comments:

This site is presented as assignments for a 6 week period. It is flexible enough to simply use portions of the weeks and incorporate them into your own course.
It would be an excellent class assignment if the instructor could update some of the materials

Creative Commons: