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Peer Review

Will the Retailer Support the Sales Promotion?

Reviewed:
Nov 18, 2021 by Business
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Ratings

Overall Rating: 4.8 stars
Content Quality: 4.8 stars
Effectiveness: 4.5 stars
Ease of Use: 5.0 stars
Overview:

A significant proportion of planned sales promotions do not get effectively, implemented due to the lack of full support by the retailer (except for major brands who tend to have strong retailer relationships). Your task in this activity is to determine whether or not the retailer is likely to run/support the sales promotion. ACTIVITY/TASK … Continue reading "Will the Retailer Support the Sales Promotion?"

Type of Material:

Assignment

Recommended Uses:

In-Class, homework, team, discussion

Technical Requirements:

Safari, Google Chrome, Firefox HTML

Identify Major Learning Goals:
  • Use historical data to make marketing decisions.
  • Understand the use of sales promotion
  • Explore the benefits and consequences of re-using versus creating new sales promotion
  • Analyze communication of sales promotion efforts in the industry
  • Describe persuasion and sales of sales promotion
  • Develop the students' analytic skills and pricing strategies
Target Student Population:
  • Upper-level marketing class
  • Upper-level retail class
Prerequisite Knowledge or Skills:

Principles of Marketing and Promotion

Content Quality

Rating:
Strengths:
  • Content is clear and concise
  • A strong exercise that can be used in multiple situations
  • Fun, active learning activity
  • Allows the student to compare the sales of the product to others, both during a sale and under normal conditions.
Concerns:
  • Could use References/Resources; has a link to an HBR article, but other References would strengthen the assignment
  • Requires some setup/knowledge

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:
  • Easy to integrate into a course
  • Could be used as a strong individual or small group activity for active learning or for a discussion assignment, etc. (aka adaptable)
  • The item can be used in a variety of ways to achieve teaching and learning goals.
Concerns:
  • Could use learning objectives
  • Could use a follow-up or to scaffold some other concepts into it

Ease of Use for Both Students and Faculty

Rating:
Strengths:
  • The information is clear
  • Students will be able to follow instructions with ease.
  • Few/no major accessibility issues
  • Very engaging
Concerns:

Could use some graphics or ways to engage learners visually

Other Issues and Comments:
  • Overall great resource
  • Easy to adapt to a course
  • Good activity to help students engage actively with sales promotion
Creative Commons:
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