A significant proportion of planned sales promotions do not get effectively, implemented due to the lack of full support by the retailer (except for major brands who tend to have strong retailer relationships). Your task in this activity is to determine whether or not the retailer is likely to run/support the sales promotion. ACTIVITY/TASK … Continue reading "Will the Retailer Support the Sales Promotion?"
Type of Material:
Assignment
Recommended Uses:
In-Class, homework, team, discussion
Technical Requirements:
Safari, Google Chrome, Firefox HTML
Identify Major Learning Goals:
Use historical data to make marketing decisions.
Understand the use of sales promotion
Explore the benefits and consequences of re-using versus creating new sales promotion
Analyze communication of sales promotion efforts in the industry
Describe persuasion and sales of sales promotion
Develop the students' analytic skills and pricing strategies
Target Student Population:
Upper-level marketing class
Upper-level retail class
Prerequisite Knowledge or Skills:
Principles of Marketing and Promotion
Content Quality
Rating:
Strengths:
Content is clear and concise
A strong exercise that can be used in multiple situations
Fun, active learning activity
Allows the student to compare the sales of the product to others, both during a sale and under normal conditions.
Concerns:
Could use References/Resources; has a link to an HBR article, but other References would strengthen the assignment
Requires some setup/knowledge
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Easy to integrate into a course
Could be used as a strong individual or small group activity for active learning or for a discussion assignment, etc. (aka adaptable)
The item can be used in a variety of ways to achieve teaching and learning goals.
Concerns:
Could use learning objectives
Could use a follow-up or to scaffold some other concepts into it
Ease of Use for Both Students and Faculty
Rating:
Strengths:
The information is clear
Students will be able to follow instructions with ease.
Few/no major accessibility issues
Very engaging
Concerns:
Could use some graphics or ways to engage learners visually
Other Issues and Comments:
Overall great resource
Easy to adapt to a course
Good activity to help students engage actively with sales promotion
Creative Commons:
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