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Peer Review

To Grow or Not? (Franchising)

Reviewed:
Sep 21, 2021 by Business
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Ratings

Overall Rating: 4.5 stars
Content Quality: 4.5 stars
Effectiveness: 4.5 stars
Ease of Use: 4.8 stars
Overview:

This discussion exercise has been written and provided by Dr Gillian Hopkinson from Lancaster University in the UK. Possible expansion through franchising The car brand, Krik, entered the UK market through franchised dealerships 7 years ago. Initially it had a very limited product range of reliable, if unexciting, low priced cars. It has since extended its models (and intends to continue to do so) and sales and is gaining a solid brand reputation. Students can debate whether or not the firm should franchise.

Type of Material:

Assignment

Recommended Uses:

The material is excellent for both in-class discussions and group assignments.

Technical Requirements:

Safari, Google Chrome, Firefox, HTML, PDF

Identify Major Learning Goals:
  • Analyze a franchise
  • Understand growth opportunities and strategies for franchising
  • Create objectives and briefings for strategic meetings
  • Demonstrate effective strategic positions through role-play exercises
Target Student Population:

Upper level marketing classes

Prerequisite Knowledge or Skills:

Strategy, Franchising

Content Quality

Rating:
Strengths:
  • Content is clear and concise
  • A strong exercise that can be used in multiple situations
  • Active learning activity
  • Concepts are good and easy to understand.
Concerns:
  • Could use References/Resources
  • Requires some setup/knowledge and small groups to be setup

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:
  • Easy to integrate into a course
  • Could be used as a strong small group activity for active learning
  • Its content provides for analytical and critical thinking skills
  • it increases the potential for student collaboration and discussions.
Concerns:
  • Could use learning objectives
  • Could use a bit more detail about the prerequisite knowledge needed

Ease of Use for Both Students and Faculty

Rating:
Strengths:
  • Fairly easy to use
  • Good interactivity
  • Students should be able to follow the instructions with ease.
Concerns:
  • Could use some visuals or videos to help explain and make it more engaging
  • Some accessibility issues with headers and graphics
Other Issues and Comments:
  • Overall great resource
  • Easy to adapt to a course
  • Good activity to help students engage actively with growth strategy
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