Peer Review

Marketing Trivia Quiz

Material Detail page

Reviewed:: Jul 13, 2020 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class. As you probably know all too well, one of the challenges of teaching a class in the early classes of a term is the building of student rapport and getting the students comfortable engaging and interacting in class. There are plenty of ice-breaker exercises out there, but many are “just fun” without a logical teaching point. This is where a great platform like Kahoot comes in. I generally try to use a Kahoot quiz in every class I now teach. Below is a link to a fun quiz that I have designed for use in the first 1-2 weeks of a class. It is based around some “marketing trivia” and possibly has some surprising correct answers, which then provides the opportunity to raise some interesting points about marketing.

Type of Material:

Quiz/Test

Recommended Uses:

In-class interactive exercise.

Technical Requirements:

Mozilla Firefox 74.0, Chrome

Uses Kahoot! interactive online quiz tool

Identify Major Learning Goals:

Engage in early-term interactive and engaging exercise
Build student interest and knowledge.
Build rapport between students
Explore Marketing Trivia

Target Student Population:

Lower-division marketing classes

Prerequisite Knowledge or Skills:

Cellphone, laptop or tablet to use the interactive quiz.

Content Quality

Rating:

Strengths:

Content is clear and concise
Easy activity to add into class
Quick lesson that requires no background knowledge
This is a simple way to build interactivity in class, especially if this quiz is used in the first or second week of a class.

Concerns:

This may not be ADA compliant for students with disabilities.
Limited use

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Easy to integrate into a course
Good icebreaker/intro for beginning students
While no specific learning objectives are listed, as an ice-breaker activity is should be quite effective.

Concerns:

No relationships between concepts
Doesn’t progress students
Students will need to have access to their phone, tablet or laptop to participate. Most will have such available, but some university restrictions might limit access.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Very easy to use
Instructions are clear
Very interactive
Should easily engage students
Results will provide opportunity for in-class discussion

Concerns:

Few visuals and lots of ads (on the directions)
Some accessibility issues in the Kahoot!

Other Issues and Comments:: Once an instructor uses the Kahoot! quiz tool, opportunities are unlimited for application across the curriculum.
Creative Commons: