Peer Review

New Coke Case Study (Part 2)

Material Detail page

Reviewed:: Mar 10, 2021 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study (Part 1), which sets the marketing environment context for Coke’s decision back in 1985. While the first part of the New Coke case gets students to role play the decision and to consider what other marketing strategies might have been appropriate at the time, this 2nd part of the case gets students to consider if and how they would launch a new cola product into the marketplace.

Type of Material:

Assignment

Recommended Uses:

It could be used in class
It could be used for individual and group assignments.
This could be a longer in-class assignment, or it could be designed as homework and discussed in class.
It would be appropriate for a team activity (especially if the Part 1 New Coke Case study has been used,) or as an individual assignment.

Technical Requirements:

Safari, Google Chrome, ForeFox, HTML.

Identify Major Learning Goals:

Students will analyze options for developing a new product
Students will review/analyze the response a company should take in response to competitive advantage.
Students will better understand Marketing strategy

Target Student Population:

Upper level Marketing students

Prerequisite Knowledge or Skills:

Basic marketing concepts.
This can be used to apply one or more concepts from a principles class.

Content Quality

Rating:

Strengths:

The information is well designed, clear and concise.
It has supplemental videos that will help to set the foundation of the case, and provides discussion questions.
The material is in-depth and has a multi-side approach.
It contains both qualitative and quantitative information.

Concerns:

There are no specific learning outcomes provided, so instructors will need to develop these, and provide the foundational setting for the case.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

While not learning objectives are presented, the case still provides good background/situational setting information for students to understand the basis of the case.
It is designed in a way that will allow instructors to determine how it can be assigned and covered, in what way it will be most effective for the individual class.
The material provides detailed information and insights for further research.
Discussion questions are provided.

Concerns:

As mentioned previously, the instructor will have to develop/provide specific learning outcomes as related to the individual class.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

The site is easy to navigate, and materials load well.
The link to videos provides additional background information relative to the case.
The material is easy to interpret.
It is also easy to use and has clear instructions.

Concerns:

It is not available as a downloadable PDF document.
Google ads may distract students

Other Issues and Comments:: The instructor needs to be aware of the Goodgle ads imbedded into the site, and be sure to provide guidance to students regarding the actual content of the case study.
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