360Cities states that it is the world's largest collection of stock 360 degree images and videos. The videos are provided for use with advertising, editorials, virtual reality (games, education, travel experiences, and more) web and mobile apps, and digital and print campaigns. The options for using the 360 degree clips is based on the user's intentions. The content of this vast collection is vast and global. The collection can be explored via site search, a world map, individual photographers, or curated sets.
The search and display feature allows for thumbnail results and there are live interactive image previews. This allows for efficient exploration and browsing of the collection.
The learning content presented offers rich possibilities for incorporation into larger curricular initiatives set forth by educators, particularly disciplines where world geography and cultural exploration are key.