This is an exercise that enables students to reflect upon their client-based group marketing project experience and develop an honest, professional and balanced appraisal of learning outcomes.
In addition to questions to ask, the assignment contains a rubric for how it will be graded. The assignment will be based on:
Content quality
Personal quality
Writing strength
Type of Material:
Assignment
Recommended Uses:
- This assignment could be applied and adapted to any real-world, client-based experiential learning exercise.
- Was designed to use in marketing classes
Technical Requirements:
None
Identify Major Learning Goals:
- To learn to assess a client-based experience
Target Student Population:
- Undergraduate or graduate level students.
- While it appears to be business-client focused, it is applicable to any discipline.
Prerequisite Knowledge or Skills:
None
Content Quality
Rating:
Strengths:
- The exercise is self-contained
- A grading rubric is provided.
- The activity is clearly explained
- Should be applicable to many applications.
Concerns:
- The reflection paper prompts are strong, but not comprehensive.
- What preparation was done for students and was it adequate?
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
- Grading rubric provided assists students in the comprehension of what is expected
- Could easily be adapted for many applications.
- Covers both client interaction, as well as team effectiveness, prompts.
- Asks students to assess what they would change
- Asks how the experience would guide them to improve in the future.
Concerns:
- Not much direction given to students for project
- No learning objectives provided
Ease of Use for Both Students and Faculty
Rating:
Strengths:
- It is self-contained
- Easy to use
- Written clearly and concisely
Concerns:
None.
Other Issues and Comments:
It is very nicely written and well-developed. While concise in content, it covers a broad spectrum of applications and perspectives students might experience when working with a client for a project.
Creative Commons:
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