I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the challenges of any simulation game is explaining, sometimes a complex set of rules, to students. Therefore, I have designed this simulation game to be simple and easy to understand, yet being complex enough to enable discussion of numerous marketing concepts.
Please note that the simulation game can be downloaded at the bottom of this article.
Please also refer to the teaching notes page and the instructor’s guide to running the game.