Peer Review

Noba Student Videos: Social Influence

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Reviewed:: Jan 9, 2017 by Psychology

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This peer review references the 2015 student award winners for the annual Noba Student Video Award competition. NOBA hosts an annual contest in which students develop multimedia to support learning on selected psychology topics. The 2015 competition focused on Social Influence, and the winning videos address persuasion, obedience, and conformity and influence. The top videos are entitled The Principles of Persuasion (1st place), Persuasion (2nd place), The Milgram Experiment (tied for 3rd place), and Persuasion in Advertising (tied for 3rd place.Four additional videos received an Honorable Mention and also are available for viewing.

MERLOT's Psychology Editorial Board also reviewed the 2014 Noba Student Video Award winners. The 2014 competition focused on Memory, and the MERLOT peer review can be found here: Noba Student Videos: Memory.

Type of Material:

The learning material consists of multiple educational video/multimedia presentations that address the area of Social Influence. Consistent with the mission of NOBA, the videos take the form of high-quality, open educational resources (OER).

Recommended Uses:

Instructors who incorporate the videos as course assignments or activities will find them well-suited for self-paced learning, or homework assignments. They also are appropriate to incorporate as part of a lecture on persuasion, not only in social psychology courses, but also in marketing, advertising and negotiation.

Technical Requirements:

Two peer reviewers successfully accessed the website and the videos using both Google Chrome and Mozilla Firefox. No additional technical requirements or downloads are needed.

Identify Major Learning Goals:

Each award-winning video examines a specific aspect of social influence. A general learning goal that is relevant to all of the videos is: Students will understand how the attitudes, beliefs and behaviors of individuals are shaped by social influence tactics and the social context.

Target Student Population:

The target student population would be undergraduate students in psychology and business courses.

Prerequisite Knowledge or Skills:

No prerequisite knowledge is needed to enjoy a successful surfing and learning experience.

Content Quality

Rating:
Strengths:: • As student-generated resources, the videos offer a content presentation, focus and angle that clearly will appeal to other undergraduate students. The presented subject matter content is accurate, and the presentation approach is engaging and professional.
Concerns:: None.

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:: • The videos are effective teaching tools that can be accessed from any mobile device or computer, and incorporated into a fast, self-paced learning module. • All videos introduce a topic, provide a basic overview and discuss application of the information to the world around us. Each video can be used as a stand-alone resource to teach a target concept. Because the videos are concise (three minutes in length), engaging and clear, they are adaptable for use either inside or outside of class.
Concerns:: None.

Ease of Use for Both Students and Faculty

Rating:
Strengths:: • The videos are professional, visually appealing and interesting. They require no additional hardware or software. All videos can be accessed via a link.
Concerns:: • Subtitles are available for some, but not all, of the videos.

Other Issues and Comments:: The Noba Student Videos on Social Influence are a high-quality, engaging set of multimedia presentations that creatively and effectively highlight selected topics in social influence.
Creative Commons: