Bookmark Collection
Advertising Principles.com
Description:
This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary.
- Date Added to MERLOT:
- July 21, 2009
- Created by:
- Kim Haldeman
- License:
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Advertising Principles.com (Reference Material)