Bookmark Collection

General Marketing Resources

Basic concepts of marketing

Collection Content

  • The Marketing Plan Explorer
    marketing plan resource; to be used at MBA level throughout semester
  • QuickMBA/Marketing
    QuickMBA/Marketing (Reference Material)
  • Forecasting for Educators
    Scott Armstrong good source for presenting demand forecasting lecture
  • Core Concepts of Marketing
    Core Concepts of Marketing (Open (Access) Textbook)
    open textbook, pdf format has end of chapter cases