Learning Exercise
Media Writing
An introductory media writing course that stresses grammar, sentence structure, vocabulary, and logic as the building blocks of clear communication. Students will explore and practice the fundamentals of professional writing across multiple media platforms. The course covers diverse styles of media writing, including web content, social media messaging, journalism, press releases, advertising, broadcast, and public relations.
Through hands-on writing exercises, students will learn how to tailor their voice and message to different audiences while applying principles of accuracy, clarity, and ethical responsibility. Emphasis is placed on developing critical thinking skills, conducting research, fact-checking, and adapting content for today’s fast-paced digital landscape.
By the end of the course, students will be able to:
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Apply proper grammar, style, and structure to media writing.
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Write effectively for news, web, and social media platforms.
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Demonstrate an understanding of tone, audience, and purpose in different contexts.
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Practice editing, revising, and peer-review to strengthen communication.
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Build a professional writing portfolio showcasing diverse media pieces.
- Material:
- COMM 101: Writing for Mass Media
- Date last modified:
- September 10, 2025
- Created by:
- Fred Moss IV
- License:
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The California State University and MERLOT have partnered to showcase how and why faculty have adopted Open Educational... see more
Exercise
Students will practice media writing by completing short assignments that emphasize grammar, sentence structure, vocabulary, and logic. Each exercise will introduce a different style of media writing—such as news articles, web content, social media posts, press releases, or advertising copy. Students will analyze sample media pieces, revise drafts for clarity and accuracy, and adapt messages for different audiences and platforms. The goal is to build confidence in writing professionally across today’s media landscape while strengthening critical thinking, editing, and communication skills.
Disciplines
Audience
Technical Notes
Technical Notes:
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A computer or mobile device with internet access is required.
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Assignments should be submitted in standard word processing formats (e.g., .docx, .pdf, or through the LMS).
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Web browser (Chrome, Firefox, or Safari recommended).
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Access to online resources and examples of media writing will be provided within the course.
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Optional: Familiarity with social media platforms and basic design tools (e.g., Canva) may enhance the learning experience.
Requirements
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Access to a computer with reliable internet connection
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Basic word processing software (e.g., MS Word or Google Docs)
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Ability to use the course Learning Management System (LMS) for submitting assignments
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Active email account for communication
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Familiarity with basic grammar and composition (recommended, but not required)
Topics
Learning Exercise Topics:
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Fundamentals of grammar, sentence structure, and vocabulary in media writing
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Writing clear and logical news leads and short articles
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Crafting effective headlines for print and digital platforms
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Developing engaging web content with SEO awareness
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Writing concise and persuasive social media posts
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Basics of press releases and public relations writing
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Advertising copy and persuasive techniques
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Broadcast writing: clarity and brevity for radio/TV
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Fact-checking, accuracy, and ethical considerations in media writing
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Editing, revising, and peer review practices
Type of Task
Learning Objectives
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Access to a computer with reliable internet connection
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Basic word processing software (e.g., MS Word or Google Docs)
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Ability to use the course Learning Management System (LMS) for submitting assignments
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Active email account for communication
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Familiarity with basic grammar and composition (recommended, but not required)
Assessment
Student performance will be evaluated through written assignments that demonstrate mastery of grammar, sentence structure, vocabulary, and logic. Each exercise will be graded using a rubric that measures clarity, accuracy, creativity, and adherence to media style conventions (e.g., AP style). Assessments may include:
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News article drafts with clear leads and organization
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Web and social media content tailored to specific audiences
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Press releases or advertising copy demonstrating persuasive techniques
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Peer review and self-editing activities
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Final portfolio submission showcasing revised writing samples
Feedback will be provided on both content and mechanics to support ongoing improvement throughout the course.