MERLOT Materials

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Step-by-step instructions on getting a website started in WordPress. It assumes that students have their own domain name... see more

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more

The Digital Commons Network: Business Commons provides you with 60,700+ Open Access full-text articles pertaining to... see more

E-Books Directory has a well organized site map format that makes it easy for you to locate free downloadable e-Books of... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter.

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle,... see more

Free resources on the topic of marketing.

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

MikesBikes Introduction is a highly engaging method to teach the foundations of business by giving students the... see more

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more

Teaching Notes for this Marketing Activity This is an introductory exercise suitable for use in the first few weeks of a... see more

Information about segmentation for an introductory marketing course.

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more