MERLOT Materials

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An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its... see more

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual... see more

This is a free, online wikibook that covers topics for a basic course in Marketing. As with any wiki, the content is... see more

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This is the second of a series of four books on marketing. Non-marketing managers need to know the models and techniques... see more

This is the third book in a series of four books on marketing. Non-marketing managers should know about the important... see more

This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

This is a brief video for job category description/information.

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

MikesBikes Advanced gives students real-world business experience as they manage their own bicycle manufacturing company.... see more

Students predict then calculate and graph profit-maximizing the price for an isolated, desert monopoly gas station. Then... see more

This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study... see more

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more