MERLOT Materials

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Through this interactive tutorial, students will develop a solid understanding of the fundamentals of financial... see more

Explains the basics of investing in mutual funds and describes related library resources. Based on a workshop developed... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This technical note introduces 6 dimensions of leadership found across the world, some which are highly regarded in all... see more

This is a complete course that was developed at MIT for students to develop a leadership development tool that could be... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

The New York Times provides an excellent visualization of the distribution of officially-defined poverty in the U.S. The... see more

This interactive tool explains the adjust in short and long term of the market and the enterprise under the theory of... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

Each year the USC Marshall School of Business has a case competition. Listed here are the cases from 2005 through 2012... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

THE CASE FOR LEARNING ABOUT MEDIA ENTREPRENEURSHIP: AN IMPORTANT GATEWAY TO YOUR FUTURE If you are enrolled in a... see more

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass... see more

This website promotes a book for sale, but most of the book is available to read on the web or to download as a pdf file.... see more

This video is the second of six developed for Chapter 18, Principles of Accounting by Larry Walther of... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

The Near Beer Game simulation is based on the concept behind supply chain management; to deliver customers orders... see more

Needs Assessment, A Step by Step Guide, is a straightforward approach to the process for conducting and implementing an... see more

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

The Open Science Training Handbook (ver. 1) is intended for anyone who wishes to host Open Science training events or... see more

Two leading researchers in Management, Talya Bauer and Berrin Erdogan, bring you a new Organizational Behavior textbook... see more

This course is an intensive introduction to the U.S. law of intellectual property with major emphasis on patents,... see more

This free simulation is a 2-3 hour hands-on, interactive inventory management management simulation for supply chain... see more