MERLOT Materials

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73-96 of 209 results for: MERLOT Materials

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are... see more

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more

The website provides information for those seeking online public relations services. This is a commercial site, but some... see more

From the book, "Advertising can be fun. A great ad can bring tears to your eyes. Another piece can be obnoxious. Ads... see more

A collection of resources on how to create ads.

A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book.... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

A short 20-question multiple choice quiz taking five minutes to complete. It provides test-takers with an idea of how... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000... see more

A collection of over 90,000 ads and ad agencies from around the world.

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

This website provides statistics, data and long-term trends compiled by the mass media industry, a glossary of PSA... see more

This resource that is sponsored by the demonstrates ads that have "made a difference" in that they have changed... see more

Many firms target their sales promotions at wholesalers and retailers in an attempt to generate greater support and... see more

Information about promotion for an introductory marketing course.

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an... see more

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more