MERLOT Materials

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Due to numerous requests, I have decided to develop and provide a free marketing simulation game for lecturers and... see more

For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank.... see more

'This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

This site provides some background on product placement in movies and television. There are a number of examples from... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion... see more

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its... see more

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more