MERLOT Materials

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'Have you ever been in the company of people from another country and wondered “Why to they do that?” – “that” being... see more

In this course, you will learn about the marketing process and examine the range of marketing decisions that an... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

On this page, you will find a number of activities that focus on specific key learning points regarding communication... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

This website provides facts, figures and statistical data on geography, climate, people, religion, language and the... see more

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more

This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments... see more

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided... see more

Teaching Notes for this Marketing Activity Preferred format: This teaching activity would work best in small groups and... see more

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for... see more

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more

Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class. As you... see more

This is an assignment for students to help market themselves. The assignment takes students through the job search... see more

This is a free textbook offered by BookBoon. ' Did you know that in 2012: - 93% of recruiters used LinkedIn to recruit... see more

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua... see more

This interactive case study has been developed for students to apply their knowledge about how to develop a sales... see more

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more