MERLOT Materials

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This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided... see more

Teaching Notes for this Marketing Activity Preferred format: This teaching activity would work best in small groups and... see more

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for... see more

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more

Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class. As you... see more

This is an assignment for students to help market themselves. The assignment takes students through the job search... see more

This is a free textbook offered by BookBoon. ' Did you know that in 2012: - 93% of recruiters used LinkedIn to recruit... see more

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua... see more

This interactive case study has been developed for students to apply their knowledge about how to develop a sales... see more

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

This website provides statistics, data and long-term trends compiled by the mass media industry, a glossary of PSA... see more

A 3-minute video on the concept of pyro-marketing, a strategy for successful marketing in today’s fast-paced environment.

This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years... see more

Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early... see more

A great resource (social media blog) for almost everything you need to consider, explore, and learn about social... see more

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more

Here is the “advanced positioning marketing simulation game” now available for free download here…... see more

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more

This online textbook/course is presented as a unit for a marketing class. "Marketing means different things to different... see more