MERLOT Materials
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These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided... see more
This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more
This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years,... see more
This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information... see more
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000... see more
A collection of over 90,000 ads and ad agencies from around the world.
This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more
This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more
Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and... see more
This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more
Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm)... see more
'Have you ever been in the company of people from another country and wondered “Why to they do that?” – “that” being... see more
In this course, you will learn about the marketing process and examine the range of marketing decisions that an... see more
This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more
On this page, you will find a number of activities that focus on specific key learning points regarding communication... see more
Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more
This website provides facts, figures and statistical data on geography, climate, people, religion, language and the... see more
An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more
This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments... see more
This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more