MERLOT Materials

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A short 20-question multiple choice quiz taking five minutes to complete. It provides test-takers with an idea of how... see more

The Human Development Index is a measure of the extent to which a government satisfies its people's needs and the extent... see more

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout... see more

For this exercise, assume that you are the marketing manager for a large hotel chain. You’ve been asked to put together a... see more

A significant proportion of planned sales promotions do not get effectively, implemented due to the lack of full support... see more

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more

The YouTube Brand Strategy Project was developed by StuKent and is aimed at helping students: Understand how companies... see more

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

This is an online quiz to assess one's personality along four dimensions: Sociaizer, Thinker, Relater, and Director.... see more

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided... see more

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years,... see more

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information... see more

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000... see more

A collection of over 90,000 ads and ad agencies from around the world.

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and... see more

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more

Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm)... see more