MERLOT Materials

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This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

This is a free, online textbook offered by According to the author, "As you climb the corporate ladder... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes.

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business... see more

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

A reference for case studies and ideas about brands using social media.

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing... see more

A compilation and collection of classic advertising, specializing in classic autos.

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data... see more

In this mini-case study, you are required to determine whether a joint venture between Tesco Bank and Aviva (insurance)... see more

This is a collection of assignments that can be used in a Retail Managment course. They are based on a textbook, but... see more