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Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more
This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Preferred format: This teaching activity is designed to be completed in small groups of students. Student audience: This... see more
"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more
This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more
Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more
This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Information about marketing research for an introductory marketing course.
This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more
AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more
This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more
Information about channels of distribution for an introductory marketing course.
This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and... see more
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more
This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more
The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such... see more
This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more
If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more
This site contains links to internet-based marketing articles. The site can be searched by date (August 2002 to January... see more
This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more
The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more