MERLOT Materials
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MikesBikes Introduction is a highly engaging method to teach the foundations of business by giving students the... see more
Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically... see more
This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more
This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Teaching Notes for this Marketing Activity This is an introductory exercise suitable for use in the first few weeks of a... see more
This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
This is a free, online textbook offered offered by Flatword Knowledge. According to the authors, "The Power of Selling is... see more
Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more
This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Preferred format: This teaching activity is designed to be completed in small groups of students. Student audience: This... see more
"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more
This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more
Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more
This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more
This is a collection of assignments created for an advertising class. Because the topics are common to any advertising... see more