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1-7 of 7 results for: Materials Authored by Scott armstrong

Creating Ads

Creating Ads icon

A collection of resources on how to create ads.

Material Type:
Reference Material
Author:
Scott armstrong
Date Created:
October 18, 2011
Date Modified:
August 30, 2017
Peer Review:
4.75 stars
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Testing Your Advertising IQ

Testing Your Advertising IQ icon

A short 20-question multiple choice quiz taking five minutes to complete. It provides test-takers with an idea of how... see more

Material Type:
Quiz/Test
Author:
Scott armstrong
Date Created:
October 18, 2011
Date Modified:
February 26, 2016
Peer Review:
3.75 stars
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Commercials and Webcasts that illustrate Advertising Principles

Commercials and Webcasts that illustrate Advertising Principles icon

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

Material Type:
Reference Material
Author:
Scott armstrong
Date Created:
October 18, 2011
Date Modified:
April 29, 2019
Peer Review:
4.75 stars
User Rating:
4.0 stars
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Lecture Slides for Persuasive Advertising

Lecture Slides for Persuasive Advertising icon

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Material Type:
Reference Material
Author:
Scott armstrong
Date Created:
October 18, 2011
Date Modified:
April 2, 2020
Editor Review:
5.0 stars
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Advertising Principles.com

Advertising Principles.com icon

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

Material Type:
Reference Material
Author:
Scott armstrong
Date Created:
March 1, 2003
Date Modified:
April 29, 2022
Peer Review:
5.0 stars
User Rating:
3.6363637 stars
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Evaluating Ad Campaigns

Evaluating Ad Campaigns icon

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in... see more

Material Type:
Tutorial
Author:
Scott armstrong
Date Created:
October 18, 2002
Date Modified:
January 4, 2011
Editor Review:
3.6666667 stars
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Forecasting for Educators

Forecasting for Educators icon

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

Material Type:
Collection
Author:
Scott armstrong
Date Created:
June 22, 2001
Date Modified:
August 27, 2014
Peer Review:
3.7 stars
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Go to material (E)