MERLOT Materials

Filter by

1-10 of 10 results for: Materials Authored by M Louise Ripley

Information about promotion for an introductory marketing course.

Information about channels of distribution for an introductory marketing course.

Information about pricing for an introductory marketing course.

Information about products for an introductory marketing course.

Information about segmentation for an introductory marketing course.

Information about segmentation for an introductory marketing course.

Information about marketing research for an introductory marketing course.

Information about the marketing environment for an introductory marketing course.

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more