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1-4 of 4 results for: Materials Authored by Geoff Fripp

Guide to ATAR New Product Forecasting

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more

Material Type:: Reference Material
Author:: Geoff Fripp
Date Created:: February 10, 2016
Date Modified:: November 20, 2017
Peer Review:: 4.5 stars
User Rating:: 2.5714285 stars

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Perceptual Maps

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains... see more

Material Type:: Reference Material
Author:: Geoff Fripp
Date Created:: July 3, 2013
Date Modified:: May 21, 2016
Peer Review:: 4.5 stars
User Rating:: 5.0 stars

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Resources for Teaching Marketing

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases.... see more

Material Type:: Collection
Author:: Geoff Fripp
Date Created:: July 13, 2012
Date Modified:: July 23, 2019
Peer Review:: 4.75 stars
User Rating:: 3.8 stars

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Market Segmentation Study Guide

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual... see more

Material Type:: Reference Material
Author:: Geoff Fripp
Date Created:: June 28, 2012
Date Modified:: June 5, 2019
Peer Review:: 5.0 stars
User Rating:: 3.8 stars

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